Kilkenny hotels on promotion drive

Representatives from several Kilkenny hotels have recently been travelling far afield to promote the message abroad that Kilkenny City and county are places worth visiting both for business and leisure.

The Lyrath Estate Hotel recently participated at an event in London which was organised by Tourism Ireland to promote the country as a convention destination. The gathering provided the Lyrath Estate Hotel representatives with an opportunity to meet senior members of around forty top British companies involved in the corporate meetings and MICE (meetings, incentive, conferences and events) industry with a view to attracting additional conference business to Kilkenny.

The head of business and sports tourism at Tourism Ireland, David Boyce, said of the event that : “Tourism Ireland is delighted that so many of the key decision-makers from this sector took the time to attend our networking event and meet our Irish partners, demonstrating a keen interest in Ireland for conferences, events and meetings. Mr Boyce went on to say that his organisation was striving to encourage decision-makers involved in the MICE industry to include the whole of Ireland in their 2013 programmes.

Meanwhile representatives form Hotel Kilkenny and the Griffin Hotel Group recently attended a trade mission to China to promote Kilkenny as a tourist destination in this exciting, emerging market. The hotel representatives from Kilkenny were able to promote the city and county at a series of workshops, seminars and media interviews in Beijing and Shanghai organised by Tourism Ireland.

Susan Li of Tourism Ireland China said that thanks to changes in visa requirements interest in travelling to the Emerald Isle had been increasing among Chinese people. She said: “Since the visa waiver scheme was introduced by the Irish Government last year, there has been a noted increase in demand among Chinese tour operators for visas for Ireland and, on the back of the new arrangements, a number of these operators began programming Ireland for the first time in 2012.”